Kim Kardashian is about to find out if blondes really have more fun.

The Keeping Up With The Kardashians star has eshewed her chocolate brown locks for a peroxide blonde hairdo, which she revealed was inspired by make-up artist Joyce Bonelli.

Kim showed off her new hair colour at the Balmain show at Paris Fashion Week, where she had front row seats with husband Kanye West and mother Kris Jenner.

Some fans, including Neon Jungle’s Shereen Cutkelvin, gave their thumbs up to Kim’s blonde hair.

But others will need some persuasion before they come around to the colour change.

And some poked fun by comparing Kim’s new look with screen characters.