Initial Dursley shopper survey results revealed
WHILE Dursley’s main supermarket appears to be drawing in the crowds, shoppers are lamenting the lack of variety of stores in the town, according to a new survey.
The questionnaire, drawn up by the Dursley Town Traders forum, is designed to find out what brought people to the town – and what put them off.
And, while the 22-question survey continues to be available in Dursley’s stores and council office to expand the demographic of respondents, the preliminary results give some indication of what people think about shopping in Dursley.
The town appears to be a regular stop-off point, with 40 per cent of the 76 respondents saying they visited Dursley town centre several times a week, with just over 15 per cent visiting daily.
Sainsbury’s has proven to be a big draw since its construction, as 35 per cent of respondents said it was often the main reason they visited the town.
However 30 per cent also said they visited to go to specialist shops for particular items.
Shoppers were asked why they shopped outside the town, with many responding that the lack of variety in the businesses available was their man reason, especially clothing, electrical and furniture stores.
But a large number of people also said they wanted to support the smaller independent shops and enjoyed the convenient parking in Dursley.
Of the 76 people surveyed, 22 (30.6 per cent) said they shopped more often in Dursley than they had before, while 11 (15.3 per cent) said they shopped less often.
The results also showed the majority of visitors were not big spenders, with 57 per cent saying they spent less than £25 on their last shop in the town.
In the survey, Dursley was lauded for its friendliness and cleanliness as well as its floral displays and the pedestrianisation of Parsonage Street also appeared to be an asset to shoppers.
It was clear though that people see the lack of variety of shops and the number of closed shops as off-putting.
Shoppers also wanted to see an improvement to the back of the stores on Parsonage Street, opposite Sainsbury’s, which is considered unattractive.
A Dursley Town Council spokesman said it was looking to pursue a project in improving the area to the backs of the shops, and would consult the relevant landlords.
The survey will continue for another month. If you wish to have your voice heard, you can find the questionnaire in local businesses throughout Dursley as well as in various churches, supermarkets, pubs and restaurants as well as the council's office on Castle Street.
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