A BUSINESS in Tockington is celebrating after Strictly Come Dancing contestant and BBC Breakfast presenter Susanna Reid was photographed wearing one of its scarves.

Your Gift Horse specialises in equestrian-themes items and has seen sales go up after Ms Reid was seen wearing its Caballo scarf.

As a result of the show and subsequent publicity when she was caught inadvertently flashing her underwear, the company has had record sales of the scarf.

It sold out of the white version of the scarf within 24 hours and is struggling to keep up with demand.

Owner Sandra Jones said: “As a small rural business, it’s so exciting to see our products getting national coverage.

"We’ve been rushed off our feet keeping up with the orders. The warehouse is open seven days a week and we’ve got temporary staff in to help.

Susanna Reid has really made our Christmas and we’re all voting for her to get into the Strictly Christmas final.”

Your Gift Horse was set up in 2001 and it supplies retailers around the world and at equestrian events such as the Horse of the Year Show.