Morrisons in Yate to open until midnight due to customer demand

Yate supermarket to extend opening hours

Yate supermarket to extend opening hours

First published in News Gazette Series: Photograph of the Author by , Reporter covering Yate, Chipping Sodbury, Winterbourne, Frampton Cotterell, Rangeworthy, Wickwar, Hawkesbury, Iron Acton, Coalpit Heath and Old Sodbury

A YATE supermarket has announced plans to extend its opening hours until midnight six days a week.

The Morrisons store will now open from 6am until midnight Monday to Saturday in response, the company said, to demand from Yate customers.

The supermarket on Station Road previously opened from 7am to 10pm Monday to Saturday and 10am to 4pm on Sundays.

The chain, which has this year begun taking home deliveries from online orders in some eastern parts of the country, will move more in line with its biggest rival in Yate, Tesco, which has two Express stores open late and its main Extra store which opens 24 hours a day Monday to Saturday.

Store general manager Matt Williams said the move gave people who work flexible hours greater options.

“We know that many of our customers in Yate work shifts, flexitime and have busy family schedules,” he said.

“We want to be open for our customers when they need us. An extension to our opening hours will mean that people can pop in for freshly prepared foods for any meal or snack.”

Morrisons said the extended hours was part of a significant investment programme to make shopping trips easier for customers. Other improvements include the redesign of stores, the refurbishment of baby change and toilets, the updating of car park controls and the removal of trolley locks.

Previously, residents of Home Orchard which the Morrisons store neighbours have complained over extended delivery hours to the supermarket.

Town councillor Chris Willmore said the later opening hours would not be expected to cause a significant problem.

“The deliveries are the problem because they go the closest to the houses,” she said. “But we will wait and see what residents say.”

She added: “I am not convinced that there is an enormous demand locally for midnight opening but they don’t have to show there is demand in order to do it. If they think it is worth doing economically they will.”

Comments (2)

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2:40pm Wed 6 Aug 14

Dearboy143 says...

Dumped trolleys back in the river frome again and around the area again what fun!!
Dumped trolleys back in the river frome again and around the area again what fun!! Dearboy143
  • Score: 2

7:51am Thu 7 Aug 14

Arbs75 says...

Not sure opening longer will solve Morrisons in Yate's problems, how about putting some stock on the shelves, some staff on the tills, sorting out your prices, reducing the wait for food in the café to under 20 minutes, removing the poor quality fruit & veg, fixing the leaking fridges which pour water all over the floor, motivating what staff you do have to offer a service to the customer, getting the miserable managers to actually smile and look like they want to be there, stop staff chewing gum on the shop floor, answer the phone within the first 2 minutes, get the dozen or so people flossing around all day with clipboards to actually put some food on the shelves or serve customers on the till. Have not been in there for months due to all of these reasons, until they sort this out they are doomed.
Not sure opening longer will solve Morrisons in Yate's problems, how about putting some stock on the shelves, some staff on the tills, sorting out your prices, reducing the wait for food in the café to under 20 minutes, removing the poor quality fruit & veg, fixing the leaking fridges which pour water all over the floor, motivating what staff you do have to offer a service to the customer, getting the miserable managers to actually smile and look like they want to be there, stop staff chewing gum on the shop floor, answer the phone within the first 2 minutes, get the dozen or so people flossing around all day with clipboards to actually put some food on the shelves or serve customers on the till. Have not been in there for months due to all of these reasons, until they sort this out they are doomed. Arbs75
  • Score: 3

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