Campaign launched to cut road accidents in Gloucestershire

First published in News by

A CAMPAIGN is being launched to improve awareness on roads and cut the number of accidents in Gloucestershire.

Drivers, motorcyclists and cyclists are all being targeted in ‘The Invisibles’ campaign which highlights the issues of failing to look or failing to see when using the county’s roads.

Failing to look properly was reported in 45 per cent of all crashes across the UK in 2012 and it was the number one contributory factor in collisions in Gloucestershire.

Statistics show that the group most likely to be killed or seriously injured in collisions are male motorcyclists and male cyclists aged between 20 and 49 years old.

The fatality rate for motorcyclists is three times higher than a cyclist and 40 times higher than that of car drivers.

The collisions are most likely to occur at urban road junctions in daylight during the hours people are travelling to work in the morning and on their journey home.

The campaign includes a broad scale media campaign and an education programme being delivered into local businesses.

It runs until early September and in the coming weeks the council will be issuing more information on the campaign with specifically targeted advice to help drivers, motorcyclists and cyclists remain safe.

Gloucestershire Road Safety Partnership’s motorcycle safety co-ordinator, Chris Harrison, said: “It is important for motorcyclists in particular to position themselves so that they can be easily seen by drivers and so that they can increase their own visibility of the road and any potential, upcoming hazards.

“They should also give themselves enough space to react if something does go wrong so they can get out of harm’s way and always adapt to the weather conditions.”

Comments (1)

Please log in to enable comment sorting

9:50am Sun 10 Aug 14

Penzac says...

" Failing to look properly was reported in 45 per cent of all crashes across the UK in 2012 and it was the number one contributory factor in collisions in Gloucestershire"
-------------Correct we are far too busy looking out for bloody potholes, get the roads re-surfaced.
" Failing to look properly was reported in 45 per cent of all crashes across the UK in 2012 and it was the number one contributory factor in collisions in Gloucestershire" -------------Correct we are far too busy looking out for bloody potholes, get the roads re-surfaced. Penzac
  • Score: 2

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree