A NEW campaign to get people reading was launched in South Gloucestershire on World Book Day (Thursday, March 5).

Through South Gloucestershire Council’s Time 4 Reading scheme, the council is challenging people to take five minutes out of their day to read and talk about books.

The Time 4 Reading campaign will feature a year of events across South Gloucestershire which aim to get people of all ages reading.

Award winning author Nathan Filer, winner of the prestigious Costa Book Award, is supporting South Gloucestershire Council’s campaign to get everyone reading.

He said: "As a child reading didn't come easily to me, and this turned me away from books for a long time. Today my shelves are full and books are a huge part of my life.

“I find something a bit miraculous about them - these perfectly portable, no-batteries-required objects that we can pick up for free in our local library, and that might just change the way we think about something forever.

“South Gloucestershire Council's campaign to encourage and support people of all ages to read for just a short while each day, and to share the books they love, is a wonderful initiative. It will truly enrich people's lives."

Supporting the year Cllr Howard Gawler, chairman of South Gloucestershire Council, said: “Good literacy skills are key to success throughout life including relationships, education and employment.

“We know that young children who enjoy reading independently will have had the door opened to new discoveries and wide interests, to knowledge, creativity, and confidence.

“Reading is the critical route to other subjects as well as a provider of wider opportunities for giving more and getting more from life and work.

“Research has also shown that keeping mentally active by reading books helps protect the brain in old age, so reading is essential to all aspects of life.”

For more information visit www.southglos.gov.uk/time4reading