FOLLOWING a year in which it opened its debut store in New York, The White Company has chosen The Mall at Cribbs Causeway as home for its largest store in the South West.

The White Company will be opening a 4,000 sq ft unit at the centre, committing to a 10-year lease.

The store will be selling the brand’s complete range of lifestyle products, from fashion clothing, nightwear and accessories to homeware, beauty and fragrance products, plus baby and children’s clothing and nursery essentials.

Established in 1994, The White Company is renowned for supplying products principally in white.

Colin Flinn, a regional managing director at Cribbs said: “We have seen an ongoing demand for lifestyle stores and the arrival of The White Company strengthens the selection we have at The Mall.”