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A CHARITY hospice in South Gloucestershire has launched a summer fashion campaign that they hope could rival the high street retailers.

All 50 St Peter’s Hospice shops across South Gloucestershire and Bristol will be stocking florals and frills to metallics and denim as the latest trends hit the shelves, with some top brands, including the likes of Karen Millen, French Connection and Paul Smith, on sale for half their original price.

The hospice has said that it hopes the campaign could challenge the preconceptions of charity shopping.

Paul Chivers, head of retail at St Peter’s Hospice, said: “Our shops are a brilliant hunting ground for high-quality fashion that people can afford to try out. We’ve got some really bold, daring and quirky items as well as your average high street fashions for men, women and children.

“In recent years pre-loved fashion has really taken off with online sites like Ebay and Depop becoming popular. The great thing with our shops is that you can try before you buy and the money you spend goes straight back into helping people in need in Bristol.

“We are doing lots more upcycling and repurposing of our clothes to give them a vintage or an edgy feel and that’s working really well. Many shops now have a dedicated vintage section and our City Centre store has just launched its own Urban Fashion section.”

Mr Chivers added: “All money generated from our shops and clearance stores goes directly towards caring for patients with life-limiting illnesses as well as supporting their families, both at the hospice and out in the community.

“As ever, our fantastic stock is thanks to our donators, so if you’re clearing space in your wardrobe to make way for new summer outfits please drop your unwanted items to your local St Peter’s Hospice shop.”

For more information and to find a full list of shops, visit www.stpetershospice.org.uk