HENRY Williams isn’t a car buff.

“If you asked me what is the latest Porsche or Aston, I couldn’t tell you,” he says.

But when it comes to Morgan’s hand built British sports cars, he knows exactly what he’s talking about.

Henry runs one of the most successful Morgan’s dealerships in the world. But forget thoughts of flashy, upmarket glass-box showrooms.

Henry’s premises is located in a converted dairy farm in Horton.

The set-up has a relaxed and friendly atmosphere. A couple of sleeping dogs occupy the steps to the office and customers wander freely amongst the gleaming new vehicles dotted throughout the courtyard.

This interesting vision for farm diversification, along with a canny flair for business, has earned Henry a nomination for Rural Entrepreneur of the Year in this year’s Rural Business Awards. The winner is to be announced next month.

Henry is the fourth generation family member to run Williams Automobiles.

After discovering an entrepreneurial streak when he was still a school boy, he started running the business side of the company aged just 23.

Two years later, he sold the main dealer franchise, which was based in Bristol and moved it to the family farm, building the company to its present status.

“The problem with a big franchise is that it’s all paperwork and meetings. “So I started this place with just one showroom and it grew from there.” www.williamsautomobiles.com