POPULAR TV star Richard Ayoade enjoyed a spot of retail therapy in Dursley this morning.

Ayoade, probably best known for his role as the socially awkward IT technician Maurice Moss in Channel 4 sitcom The IT Crowd, was spotted in checking out the shops earlier today.

One shop keeper who served him said 'he was a really nice gentleman'.

He is believed to be on holiday with his family in the area.