A photograph highlighting a hidden hazard that could save someone's life has been tweeted by fire officers.

The picture, which shows a typical country road dappled in winter sun, was tweeted by Paulton Fire Station with the caption 'What do you see??'.

Although not immediately apparent due to the shadows from trees and the low winter sun, closer inspection reveals a lone motorcyclist and his bike.

Motorcyclists, in particular, have the highest accident and injury rates per mile travelled of all road user groups.

According to the department of transport motorcyclists are one the of the vulnerable user groups, along with pedal cyclists, horse riders and pedestrians.

Despite circling the hidden motorcyclist many people had not spotted the hidden hazard

These groups are not protected by a vehicle body in the same way car users and tend to be harder for other drivers to see on the road.

As such they are particularly vulnerable to injuries and accidents.

In 2013 road accidents involving motorcyclists resulted in 6 deaths, and 94 serious injuries, on average per week.

The same government statistics show that despite rural roads accounting for 40 per cent of motorcycle traffic, 68 per cent of motorcyclist fatalities occur on country roads.

One of the most dangerous places for a vulnerable road user such as a motorcyclist is junctions, as it can be difficult for other road users to seem them, increasing the likelihood of an accident.

Drivers may not spot motorcyclists at busy junctions which can increase the risk of a serious injury

Think Bikes was a national campaign launched by the AA, and encouraged road users to do a ‘double-take’ in their mirrors for cycles and motorcycles in their blind spots.

Initially one million free stickers were distributed to drivers after the idea for the campaign was thought up by Tony Rich, AA Patrol of the Year.

Tony was moved to do something to help prevent such crashes in the future after his friend, Jack Bellis, was killed in a motorcycle crash.