Sandersons Boutique opened for the first time in Stroud today, Wednesday, at Five Valleys Shopping Centre.

The store hosts luxury brands like Barbour, Holland Cooper, Max Mara, Tommy Hilfiger, Gran Sasso and Jacob Cohen Jeans.

Ladies and men’s wear, bags and accessories, gifts, shoes, and homeware are available in Sandersons, as well as a number of perfume brands usually only available in London.

Every shopper between April 14 and 18 will be entered into a prize draw to win a £500 Sandersons voucher, and the first 100 customers will receive a goody bag and complementary prosecco.

Sandersons is run by CEO Mark Dransfield, the managing director of Dransfield Properties who own the Five Valleys Centre.

At a VIP preview on Tuesday, Mr Dransfield said: “Hopefully people like what they see, spread the word and encourage customers to come forward.”

Store manager Joanne Ireland said: "It's amazing. It's just what Stroud needed.

"There's nothing quite like this in Stroud, there really isn't.”

The store is open every day from 9:30am to 6pm, apart from Sundays, when it opens between 10am and 4pm.