Ribble cycles have expanded their brand retail proposition with a new experiential showroom in The Mall at Cribbs Causeway, Bristol.

The Bristol store will also be used to hold events, seminars, screenings and product evenings – all with the aim for the brand to further connect with the wider cycling audience and interact with the local community.

The Mall is shopping centre has easy access and great transport links, high consumer footfall and resident premium global brands and commercial director David Stacey said this was key to the decision to open the new store there: “Opening our showroom doors in Bristol’s ever-popular The Mall at Cribbs Causeway is such an exciting statement for the brand and testament to the success of our retail strategy and portfolio roll-out plan." said David.

"Furthermore, Bristol and the South West have such a strong cycling legacy and heritage that aligns perfectly with our brand vision and strong existing regional consumer base - all prime considerations for when opening a state of the art Ribble Showroom.”

The new showroom will showcase over 25 new bikes from Ribbles award-winning product range and their digital based POS combined with interactive screens and video wall will offer a fully immersive experience.

Customers will also have the ability to fully personalise and customise their bikes using a BikeBuilder and CustomColour tools – providing them with the scope to create a bespoke bike and riding experience aligned to their individual riding needs.

Bristol joins Ribble’s Clitheroe, Birmingham, Bluewater and Nottingham showrooms – with more scheduled to open across the next 18 months. The showroom will be open 7 days a week.